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2nd World Snow Day attracts huge interest


Number of World Snow Day organisers for the 2nd edition confirmed
16th January 2013 - With just 4 days to go the FIS World Snow Day team can now officially confirm that 435 organisers in 39 countries will participate in the 2nd edition of World Snow Day!

Since the registration system opened on the 1st July 2012, each month saw an increase in the number of registrations coming in from Organisers, in comparison to the same period the previous year. Bring Children to the Snow Coordinator, Andrew Cholinski remarked: “By the end of October, the number of registrations had tripled compared to the same time last year. The great number of Organisers shows a fantastic commitment to ‘bring children to the snow’ and to have healthy and active children.”

Events part of the 2nd World Snow Day on Sunday 20th January 2013 include a “Mountain in the City” in Quebec, Canada where a hill has been constructed in the city and ski and snowboard lessons will be offered for children. The “World Snow Forum” in Siberia will create a snow city with games and activities for all children. In Raponghi, one of the busiest areas of Tokyo, Japan, a huge a freestyle skiing demonstration will take place and a snow play area will be constructed giving children the chance to play in the snow. In Norway, 99 ski resorts will be opening their doors for free skiing and snowboarding throughout the day.

FIS Secretary General Sarah Lewis commented on the success: ‘We are thrilled to have such a fantastic commitment from so many Organisers. Last year we learnt a lot from the first edition, and as a result the programme has been improved to make registering and staging an event even easier.”

World Snow Day has the goal of reaching 500,000 participants by the third year of the event. The first edition brought over 200,000 people to snow sports with 225 events across 39 countries. With 435 events in 39 countries participating in the second edition of World Snow Day, the goal is well on track.

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