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Czech Republic continues with strong FIS SnowKidz events
Snow sports in the Czech Republic has seen steady growth over the years. With about three million skier visits per season the country has shifted focus toward the younger generation.
To activate this focus the Czech National Ski Association, in cooperation with a private marketing firm Tourist Invest, have established FIS SnowKidz.cz. FIS SnowKidz.cz is charged with implementing and executing FIS SnowKidz events throughout the Czech Republic.

For the 2013/2014 season the Organising team will be creating seven FIS SnowKidz parks throughout the country. The venues will host various activities such as lessons, discounted lift passes, free games, prizes and giveaways as well as athlete meet and greets. In addition the venue will also host special event such SnowKidz Skistar.

Event Coordinator Jan Horsak commented ‘Thanks to the cooperation with ski resorts and municipalities we are able to organize free lessons for elementary schools in SnowKidz parks. Along with the events we organize or participate on, this is the way we BRING CHILDREN TO THE SNOW’

2012 saw the Czech Republic joint winners with Germany in the FIS SnowKidz Award. The Award has boosted motivation and the Czech Republic are showing no signs of slowing down in their goal to bring children to the snow.

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