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A Closer Look


2012/2013 Season review for the overall Bring Children to the Snow Campaign
The Bring Children to the Snow campaign has had a successful 2012/2013 season. FIS Newsflash took a moment to speak to Andrew Cholinski (aka FIS SnowKid), Coordinator.

The 2012/13 was a big season what were the major highlights?

There is a large list of highlights from the campaign; one is surely the second edition of World Snow Day reaching outstanding figures of 435 Event Organisers in 39 countries.
Secondly, the progress on FIS SnowKidz has been rapid. Notable changes include the creation of a Reporting System (http://snowkidz.com/en/Service/Event_Reports) and a series of Cookbooks (http://snowkidz.com/en/Service/Organise_an_Event/Event_Ideas) to show best practices. These additions have provided many ideas for FIS SnowKidz Organisers and are reflected in the creativity of events that have taken place.
Finally, one of the great highlights of the Bring Children to the Snow campaign has been the relationship with the seven partners. Eurosport, Infront, the European Broadcasting Union, Milka, Intersport, Best of the Alps and our newest partner Sanetta which have been instrumental to the success of the campaign. Whilst these partners are focused on World Snow Day we are looking forward to extending the partnership and welcoming new ones on board.

How has cohesion with the stakeholders been this season?

The Bring Children to the Snow campaign is not just made up of the World Snow Day and FIS Snowkidz staff at the FIS Office. It most importantly includes Event Organisers, partners and the many stakeholders in the snow sports industry e.g. the media, tourism organisations, government bodies, non-government organisations, equipment manufacturers, ski schools, ski resorts, National Ski Associations, lift operators, environmental groups and others.
After two editions of World Snow Day and the fifth year of FIS SnowKidz, the cohesion has been very strong with joint efforts to proactively bring children to the snow.

How do things look for next season and beyond?

There is real excitement with the two Bring Children to the Snow programmes working side by side in a complimentary way we can now cater for the northern and southern hemisphere winters. This means we can truly call Bring Children to the Snow a global year round campaign which enables us to reach more people and get more children out exploring, enjoying and experiencing the snow. Each day, we are registering new members and are looking forward to welcome many more.

For more information on:
Bring Children to the Snow visit www.bringchildrentothesnow.com
World Snow Day visit www.world-snow-day.com

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