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Egyptians to see more snow


Ski Egypt project is a go
By Patrick Thorne.

Ahmed Galal Ismail, CEO of Majid Al Futtaim Ventures which operates Ski Dubai and will open Africa’s first indoor snow centre Ski Egypt next year says he hopes Egyptians will get to see snow for the first time when the centre opens.

Talking to the international Arab magazine eniGma’s Editor-in-Chief Yasmine Shihata, Ahmed Galal Ismail said, “For my business specifically, most of it started in Dubai and has progressively grown …and now we are bringing many of our brands to Egypt – starting with the entertainment business in Mall of Egypt where we are planning on having a vast indoor family entertainment centre. We’re going to be building Ski Egypt which will be the first indoor ski slope in the country. It will be a great addition to the city and to the whole country considering we are 88 million Egyptians, and many have never seen snow nor will they have the chance to until Mall of Egypt is open.”

Ahmed Galal Ismail said the Majid Al Futtaim group saw record profits in 2012 after taking ‘tough decisions’ following the global economic crash in 2008 and that Ski Dubai had over a million visitors last year.

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