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Snow sports development in Brazil

Catch up with CBDN on the the bright future of snow sports in Brazil
The development of snow sports in Brazil has seen a rapid rise. Much of the credit for the rise needs to be attributed to the Brazilian Ski Association (CBDN) who have worked tirelessly on many levels to activate actions to build snow sports in the country. One of the actions that is set to grow further is their SnowKidz program. SnowKidz took a moment to speak with Brazilian Ski Association president Stefano Arnhold to get further insight into the program.

Thank you for speaking with us Stefano, how are your plans for winter going?

This is a very busy and key year for us in Brazil. We are working hard in training camps and competitions to achieve our main goals for the season. We have athletes competing at the World Championships for Alpine, Snowboard&Freestyle and Nordic and at the Alpine and Cross Country Junior World Championships and several World Cup Stages. So far, from November onwards we had 157 starts in official and non-official races, a 1,8 start/day, which is a quite substantial number for our nation. This includes also some very interesting results such as 2 medals in the U16 Austrian Cross Country Championships, a 15th place in the Snowboard Cross World Cup and 4 national records were broken.

We are also in the election period for our athletes’ commission, where representatives for each sport are going to be selected by the Brazilian athletes and former athletes for a new term from April 2017 to April 2021.
During the winter we also work to finalize all details for our winter season calendar, from training camps to competitions, including the SnowKidz events which are a very special part of our planning.

Brazil has seen good development of interest in snow sports. What have been some of the actions leading to this?

In 2015 we launched a long-term planning aiming to systematically improve in the best projects we have. Some of them targets the 2026 Olympics and others aims even longer. The planning includes several intermediate goals, going nearly day-by-day in what needs to be achieved.

This planning includes information such as how many people in each age group we need in each sport, how many and what type of events needs to be done, how to attract youngsters and provide them an interesting pathway so keep on the sport.

After knowing that, we’ve been working day and night to achieve our goals which considerably impact the general interest for snow sports in our nation.

Your SnowKidz program for 2017 is very comprehensive. Can you give us more insight into its rapid expansion?

We had a first taste in 2015 and really liked it, so we decide to fully incorporate it to our strategic planning. When we look to the youngsters and what we have to provide to engage them in our sports, the SnowKidz program shows off as an amazing tool to do so.

In this sense, we adapted some of our events and we create others to give this age group opportunities to engage in the sport.

For 2017, we have a full calendar for it, from March to November. Our 2017 SnowKidz program includes 6 Cross Country events in 4 different cities in 2 countries where we aim to provide fun sports activities for youngsters in different environments and conditions. The activities range from Rollerski in Interlagos, the famous F1 circuit in Brazil going through a fun race in “Snowland” the first South American indoor, located in the south of Brazil and Rollerski Cross races in the beautiful Damha Eco-Sports Park, located in São Carlos, 250k from São Paulo.

How do you see the future of the SnowKidz program and snow sports in Brazil?

We see a very bright future for the SnowKidz program. It is, most definitely, a great tool for the nations to provide tailor made activities for one of the most important audiences we have. If it is up to Brazil it is going keep expanding fast as it has so far.

For Brazil, we hope to keep achieving our goals in order to fulfil our dream and put Brazil as a competitive nation in snow sports as well, and we see the SnowKidz program as important part of get where we so much desire.

Thank you for your time Stefano, we wish you all the best in preparation for the events.

Thank you and FIS very much for putting up such great program and constantly provide support to develop our so beloved snow sports across the globe.

For more information the Brazil’s SnowKidz program visit:


Prince Snow Kids 30 November 2018
The Prince Snow Kids Program returns for season 2018/2019 [>> more]