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Status Update

Status update on the overall Bring Children to the Snow Campaign
Bring Children to the Snow has developed into a truly year-round campaign through FIS SnowKidz and World Snow Day. FIS took a moment to catch up with the campaign’s Coordinator Andrew Cholinski for a status update.

So where are we at with Bring Children to the Snow?

The campaign continues to grow. As of yesterday, we have 840 Organisers between World Snow Day and SnowKidz in 48 countries. Combined they have staged over 1’900 events for kids and brought more than 2.2 million people to snow sports.

Those are some big numbers. Do you think the programme can maintain this pace?

Our aim now is to consolidate the campaign and increase consistency. If the public knows events will take place each year, then they can better plan to attend. Moreover FIS has a long term commitment to the campaign and by steadying the growth we will have a more sustainable campaign that will keep it going for many years to come.

What can we expect in the future?

Not only will we see more Organisers and events but we will also see longer-term actions, e.g. children under a certain age can ski free all season long. The Bring Children to the Snow partners have committed to continue their excellent support. There will be an important action coming from FESI (Federation of the European Sporting Goods Industry) shortly to support Organiser’s events. Coupled with the new awards programme for World Snow Day, the return of the SnowKidz Awards for 2016, and a number of support features, the future looks very bright.

For more information on SnowKidz twin program World Snow Day visit www.www.world-snow-day.com.


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